We’re delighted to announce Northern Raw Feeds (NRF Pet Superstore) as the winner of Pet Shop of the Year at the My Local Awards 2026 Yorkshire.

This award celebrates businesses that combine quality, care and a real understanding of what pets and their owners need, and Northern Raw Feeds is a truly deserving winner. As a family-run pet superstore, NRF has built a strong reputation for producing exceptional, locally sourced raw dog food right in their own shop, while also offering everything pet owners need under one roof. It is a business built on practical knowledge, local support and a genuine commitment to helping pets live happy, healthy lives.

What makes this win especially meaningful is that it reflects the support of the customers who have helped the business grow. From the beginning, Northern Raw Feeds set out to offer great-quality raw food at an affordable price, and the response from pet owners has shown just how much that approach matters.

Built on quality, affordability and family values

Northern Raw Feeds was incorporated in 2018 with a clear goal: to produce great-quality raw food at an affordable price. That idea remains at the centre of the business today.

In an industry where pet owners are increasingly conscious about nutrition, sourcing and quality, NRF identified a real need for locally made raw food that people could trust without feeling priced out. Rather than relying on distant suppliers or generic products, they made the decision to create the food themselves, right in their own shop.

That hands-on approach is a huge part of what makes the business stand out. This is not a pet store simply stocking products on shelves. It is a family-run operation where care, production and customer service are closely connected. Customers know where the food comes from, how it is made and who is behind it, and that creates the kind of trust that independent businesses are built on.

What makes Northern Raw Feeds different

One of the biggest things that sets Northern Raw Feeds apart is exactly what they say themselves: they are a small family-run business that keeps food locally sourced and makes it all themselves.

That matters for several reasons. First, it gives customers confidence in the quality and consistency of the products they are buying. When a business is directly involved in making its own food, there is a level of accountability and attention to detail that customers really value. Second, local sourcing helps strengthen links with nearby farmers and suppliers, which supports the wider regional economy while also helping maintain product quality.

There is also something appealing about a business that stays close to its roots. Northern Raw Feeds has not tried to be flashy or overcomplicated. Instead, it has focused on doing one thing very well: providing excellent pet food and products with the personal service that comes from being family-run.

That straightforward, honest approach is a big reason why the business has earned such loyal support.

A growing reputation built on customer feedback

One of the most important milestones for Northern Raw Feeds has been the recognition from customers and the feedback they receive about the health improvements seen in pets. That is a hugely meaningful achievement because it goes right to the heart of why the business exists.

When pet owners notice real changes in their animals, whether that means better condition, more energy or improved wellbeing, it confirms that the food and advice they are receiving are making a difference. Those are the moments that matter most, and they clearly mean a great deal to the team at NRF.

The business also points to its Google reviews and Facebook reviews as one of the standout reflections of what they do. Time and again, customers have taken the time to thank the team for helping their pets, and that kind of feedback is incredibly powerful. It shows that the relationship goes beyond a simple transaction. People trust Northern Raw Feeds for guidance, support and products that genuinely help their animals thrive.

Growing through challenge

Like many small businesses, Northern Raw Feeds has had to work hard to establish itself. One of the main challenges in the early days was simply getting the business name and products out there, as well as building up a social media presence so more pet owners could discover what they offer.

That is the reality for many independent retailers. Even when the quality is there from day one, building visibility takes time, persistence and consistency. Customers have to discover the business, try it, trust it and then tell others. NRF has clearly done that successfully, and this award is another sign of how far it has come since launching in 2018.

The fact that the business is now winning Pet Shop of the Year shows that those early efforts paid off. It reflects years of hard work in growing the brand, building relationships and earning trust one customer at a time.

Strong roots in the local community

Northern Raw Feeds is also a business with strong local values. They speak warmly about the support they have always had from local farmers and the surrounding area, and they make a real effort to give back wherever possible.

Their community support includes helping the Huddersfield branch of the RSPCA, where they donate products and provide a drop-off box and money collection jar so customers can contribute pet items they no longer need. That is a thoughtful and practical way of involving the wider community in helping animals in need.

The business also sponsors its local rugby team and supports local springers flyball, showing that its role in the area goes beyond retail alone. That kind of involvement matters because it strengthens the connection between the business and the people around it. It shows Northern Raw Feeds is not just operating in the local area. It is part of it.

What this award means

When Northern Raw Feeds found out they had won Pet Shop of the Year, the reaction was one of being very proud and overwhelmed by the votes and support from customers. That says everything about how much this recognition means to them.

For the team, the award represents recognition for all their hard work and dedication. That feels especially fitting for a business where so much effort goes into producing food, supporting customers and building trust in a competitive market. Awards like this are a reminder that people notice those efforts and value the difference they make.

The team also believes they have a great relationship with customers and always try to help in any way they can. That customer-first attitude is clearly a huge part of why they have earned this award. People do not just support businesses because the products are good. They support them because they feel looked after too.

Looking ahead, Northern Raw Feeds has plans for a store makeover and to add lots of new products, which makes for an exciting next chapter. It suggests a business that is proud of what it has built so far, but still looking for ways to improve and give customers even more.

Congratulations to Northern Raw Feeds

At My Local Awards 2026 Yorkshire, we are proud to celebrate businesses that combine quality, passion and genuine care for the communities they serve. Northern Raw Feeds is a fantastic example of that.

From producing locally sourced raw dog food in-store to supporting local charities and helping pet owners give their animals the very best, this is a business that has built its success the right way. Its win reflects the dedication of the team, the loyalty of its customers and the positive impact it is making on pets across the region.

Congratulations to Northern Raw Feeds (NRF Pet Superstore), a highly deserving winner of Pet Shop of the Year 2026.

And finally, a message from the team: “We would like to thank all our customers for their votes and continued support, and all our team for making this possible.”